Case Study
Realism and Gamification: Why Gameloft Chose CoderPad
Gameloft is one of the world’s top game publishers, with studios and developers spanning every continent. Hiring creative developer talent at this scale requires assessments that are fast, relevant, and trusted by candidates.
David Cohen, World Game Tech Director, had a clear problem seven years ago: Gameloft’s old in-house testing platform was outdated, painful to maintain, and frustrating to candidates. As he recalls, “We would get feedback from candidates literally saying, ‘this is crap.’”
David and his team knew they needed a developer assessment solution that fit their industry, could scale globally, and would give both candidates and hiring managers confidence in the process.
The Challenge: Outdated Tools, Poor Candidate Experience
Before CoderPad:
- Homegrown tool fatigue: Internal assessments required constant maintenance, costing developer team time. Plus, it became irrelevant as technology stacks changed.
- Negative candidate perception: Applicants directly compared Gameloft’s tool unfavorably to market leaders. They expected better.
- Fragmented hiring: Each of Gameloft’s studios ran its own process, creating inconsistency in how developers were evaluated worldwide.
David summarized the situation bluntly:
Our internal solution was slowing us down. And we didn’t have time for slow.
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The Turning Point: Why Gameloft Chose CoderPad
1. Industry Fit and Gamification
For Gameloft, a cutting-edge gaming design studio, the look and feel of the tool was critically important. And the candidate experience mattered just as much as the hiring manager’s. A tool that felt alien to developers would create friction before they ever joined the team.
Candidates love that the CoderPad assessments and projects feel more like a video game than a test.
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CoderPad stood out with an intuitive interface and coding challenges that felt familiar to developers in the gaming world, bridging the gap between assessment and industry. This “fit” gave candidates confidence and improved engagement right away.
Put simply:
Your platform is the closest to what we expect in our industry. The gamification of questions and cutting-edge IDE are differentiators.
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2. Assessment Flexibility
Gameloft didn’t want a rigid solution. With diverse roles across game engines, backend systems, and mobile platforms, they needed customization.
CoderPad allowed Gameloft to:
- Augment CoderPad’s question bank with 250+ of their own custom questions
- Tailor assessments for junior vs. senior candidates and for all role types
- Mix formats: asynchronous screens for early filtering, and live interviews or project-based questions for deeper evaluation
Our custom question bank is inspirational. It allows us to tailor assessments for our specific industry.
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3. Product Partnership
The relationship didn’t stop at purchase. Gameloft valued CoderPad’s responsiveness and willingness to evolve alongside them.
When we have asked for features, your team has added them. The Product team is always listening.
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That sense of partnership gave Gameloft confidence that CoderPad wasn’t just a vendor, but a collaborator invested in their success.
Immediate Impact: Efficiency and Confidence
With CoderPad embedded in hiring pipelines, the change was immediate:
- Candidate experience improved — no more complaints about outdated tests.
- Engineering teams saved time by filtering out mismatched candidates earlier.
- Talent teams gained actionable analytics to refine tests and improve efficiency.
- Process scaled globally — developers in 10+ countries, dozens of studios, one consistent standard.
Ongoing Adaptability
Gameloft loves the data and analytics CoderPad shares. With these powerful insights, TA teams are empowered to tweak difficulty levels, normalize completion rates, and maintain a fair curve across candidates.
The analytics are so helpful for us tech directors and the talent acquisition teams to understand where we need to adjust. With these, we won’t stay static.
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David also appreciates how the tool continues to adapt and evolve, just as the developer market does. The innovation of CoderPad keeps it hyper-relevant and useful.
I wish I had a feature request to share, but I don’t. It’s such a complete solution. Always ahead of the game.
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Results at a Glance
- Global adoption: Used in France, Vietnam, Canada, Ukraine, Indonesia, Spain, Australia, and Bulgarian studios
- Industry-leading completion rates: Candidates enjoy the assessments, bumping up completion rates into the 90s
- Time saved for engineering and TA teams: by filtering out weak candidates early
The Bottom Line
For Gameloft, CoderPad turned developer assessment from a painful, inconsistent bottleneck into a scalable, candidate-friendly advantage.
We’re happy. It works. It’s in our pipelines and it runs reliably. It saves us time.
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